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Archive for September, 2012

Back to the Future: A Return to Smaller Beverage Sizes

Here is my latest blog post for Huffington Post.

New York City’s Board of Health recently approved Mayor Bloomberg’s proposal to limit the sizes of sweetened beverages. The regulation restricts the sale of sugary drinks larger than 16 ounces in restaurants, movie theaters, sports arenas and delis.

I published an opinion piece in support of the proposal for the New York Daily News.
My piece, “Smaller sodas, healthier lives” can be found herehttp://soc.li/GHG9r5G

As I write: “This campaign makes sense at a time when the debate about soaring medical costs has taken center stage in the presidential election. Obesity is estimated to cost $190 billion a year.… The mayor’s proposal does nothing more than swing the pendulum back in favor of more modest food portions.

Those portions have increased steadily over the years, so much so that we have grown accustomed to oversize portions and have come to expect them.

Portion sizes are now two to five times larger than they were in the 1950s.”

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Just how big have food portions become? The timeline below, which is based on my research in my book The Portion Teller Plan, highlights how our frame of reference has shifted.

Select Dates in the Supersizing of American Fountain Drinks

1954                        Burger King offers a 12-oz Small and 16-oz Large soda.

1955                        McDonald’s offers a 7-oz soda.

1961                        McDonald’s adds 12-oz soda.

1962                        McDonald’s adds 16-oz soda.

1973                        McDonald’s adds 21-oz soda.

1988                        McDonald’s introduces 32-oz Super-Size.

1989                        Wendy’s adds the Super Value Menu including Biggie

drinks.

1999                      McDonald’s introduces 42-oz Super-Size.
The 32-oz Super-Size is downgraded to Large.

2001                       Burger King introduces a 42-oz King soda.

2004                      McDonald’s phases out the 42-oz Super-Size.
The largest size is the 32-oz Large.

2006                      Wendy’s add the 42-oz Large size.

Wendy’s drops the term Biggie for its 32-oz soda, calling it Medium.

2007                       McDonald’s offers a promotion of the 42 oz Hugo (previously called Super Size).

2011                        KFC introduces the 64-oz Mega Jug.

2012                      According to company websites, the following sizes are now available:

McDonald’s: 12-oz Kids, 16-oz Small, 21-oz Medium, and 32-oz Large.

Burger King: 16-oz Value, 20-oz Small, 30-oz Medium, 40-oz Large.

KFC: 16-oz Small, 20-oz Medium, 30-oz Large, and 64-oz Mega Jug.

Wendy’s: 12-oz Kids, 16oz Value, 20-oz Small, 30-oz Medium, 40-oz Large.

As I wrote in the NY Daily News,  “Bloomberg is not banning the sale of soda. Nor is he telling consumers that they can’t drink soda. Rather, he is calling attention to how much is a reasonable amount to drink at a time. Sixteen ounces is certainly more than reasonable — a full pint of sugar water. Instead of viewing this as a ban, let’s see it as an attempt to reset the norm for how much soda truly constitutes an appropriate portion.

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It is now time to return to the more reasonable sizes of the past, when obesity rates were much lower. Given the health consequences and enormous cost of our obesity epidemic, restricting large sizes of unhealthy sugary beverages is an excellent place to begin.

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Rightsize your Plate and your Waist: 11 Portion Control Tips that Work

Below is my latest blog post for Huffington Post. You can also read it here.

Practicing portion control is one of the most difficult tasks facing anyone who eats out or even eats in these days. Look around you and everything is supersized. And not just fast- food. Bagels, muffins, steaks, even frozen dinners have grown in size. And of course we know about the big sodas. Mayor Bloomberg of New York City has proposed restricting the sale of sodas and other sugary drinks larger than 16 ounces in many eateries, and the Board of Health is set to vote on the proposal in just over a week. Stay tuned.

I tracked the history of food portions increasing since the 20th century and found that portions are much much bigger than they were in the past, 2-5 times bigger to be exact. And so are people! No surprise. As I wrote in The Portion Teller Plan and in numerous articles, large portions contribute to weight gain because large portions contain more calories than small portions. Simple as it sounds, so many clients that I counsel don’t seem to apply logic to the equation. We know that if a 64-oz Mega Jug of soda is eight times bigger than a standard 100 calorie 8-oz soda, it should contain 8 times the calories. Yes, it contains 800 calories. Simple math?  Yes. But… if WE drink it, we think, how can a soda possibly have so many calories?

Our plates have increased, so have our mugs, glasses, and wine goblets. Our cabinets and  dishwashers are now larger to accommodate our satellite-sized dishes. And, car seats for our kids, who are now pudgier than ever, have also increased. And even caskets have become supersized!

Many of us don’t understand what a healthy portion size is, and for good reason. A pasta portion in a restaurant is easily 3 cups, and many steaks are at least a pound. That is much too much food. The problem is that we’ve gotten used to these jumbo portion sizes and we think that a “portion” is whatever is put in front of us. Getting used to normal sized portions is not an easy task.

Here are some tips:

Practice plate control. For starters, try eating off of plates your grandmother used. Next, change your expectation. Restaurants are in business to sell food, and lots of it. It is time to shift our perspective on what a reasonable amount of food is. If you use a smaller plate, you will probably begin to scale back on your portion.

Fill up on fruits and veggies. We want to scale back on our meat and potato portions and increase our intake of veggies. An easy trick is to fill half your plate with veggies. One quarter of your plate protein (meat, fish, poultry, tofu) and one quarter healthy starch (brown rice, quinoa, barley).

Limit liquid calories. You are better off eating—and chewing—your calories than drinking them. Somehow, when we drink our calories, we do not feel full and the calories we just guzzled down do not seem to register. So…we want more. Eat an orange instead of drinking the juice. And steer clear of empty soda calories—choose seltzer or water instead.

Buy single-servings. Steer clear of the jumbo bags of chips, cookies, and nuts sold at price warehouse clubs such as Costco. We all love a good bargain, but beware when it comes to buying food. While you may want to stock up on toilet paper or paper towels, when it comes to food, buy smaller servings. Single-serve bags of chips will really help you practice portion control while snacking.

Order a small. In many cases you have a choice between a small, medium, or large. Order the small size whenever possible. And don’t be fooled by the label; even a drink labeled small, for example, small can be big.

Avoid your triggers. If you can’t stop at one serving of chips, then don’t even start. Choose a treat you CAN control.

Don’t snack out of the bag. Read the food label, serve yourself one portion, and put the rest away. Practice this for chips, nuts, pretzels and other treats.

Don’t be fooled by health halos. Just because a food is labeled organic or trans fat free doesn’t mean you can eat as much as you want. Calories are still calories.

Skip all-you-can-eat buffets. They may be a bargain for your pocketbook, but not for your health. If you must visit a buffet, do a full lap around the buffet before choosing your selection and wear tight fitting clothes (you’ll probably eat less.)

Share, share, and share. Restaurant portions are huge. Order one main dish and an extra veggie dish or salad and share both. And order one dessert for two or three people and you will still feel satisfied.

Eat like a Parisian. Eat slowly, savor your food, and enjoy your company.

Enjoy! Bon Appetit.

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Diet industry supports Mayor Bloomberg’s proposal to limit oversized beverages.

Here is my latest post for Huffington Post.

You can also read it below.

One week before the Board of Health is schedule to vote on Mayor Bloomberg’s proposal to limit the sizes of oversized drinks, Weight Watchers and other diet companies including The South Beach Diet, Jenny Craig and Bob Greene of The Best Life Diet are supporting the proposal.

I have previously written about my support for the proposal and also testified at the hearing.

As reported in the New York Times, David Burwick, the president of Weight Watchers North America said, “There’s been a lot of hand-wringing about obesity but very little action.”

As reported in Metro NY, Mayor Bloomberg said “As the size of sugary drinks has grown, so have our waistlines, and so have diabetes and heart disease.” And, Commissioner Dr. Thomas Farley added that “In a city with large sizes of high-calorie snack foods and beverages at your fingertips around the clock, it is no wonder many New Yorkers struggle to maintain a healthy weight.”

I could not agree more!

Here are 5 good reasons:

1. Portion sizes have exploded in recent years.

2. Large portions contain more calories than small portions.

3. Large portions encourage us to eat more.

4. Large portions encourage us to underestimate how much we are eating.

5. Sugary sweetened beverages are empty calories and have no nutrition benefits to offer.
The Board of Health is scheduled to vote on the ban on Thursday, Sept. 13 and would go into effect six months after, on March 13.

Stay tuned!

Your thoughts?!

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