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McDonald’s: Mexico versus US

I recently returned from lecturing at the annual Food Technology Summit and Expo held in Mexico City. I was speaking on the hidden costs of supersizing.  Portion sizes are a growing problem in Mexico as they are in the US; portion sizes have exploded there as well. It is no surprise that obesity rates are also very high in Mexico and resemble US obesity rates. Nearly 70% of Mexicans are either overweight or obese.

I was able to gather some nutrition and portion-size info from McDonald’s in Mexico and their menu looks much like ours (sigh!). Here is a summary:

  • Both McDonald’s in US and Mexico sell Big Macs and the Mexican Big Mac has around 30 calories more than the US version (569 calories in Mexico).
  • McDonald’s in Mexico offers a breakfast McMuffin a la Mexicana with 440 calories and 25 grams of fat.

  • Portions of French fries in the US are more caloric than those found in Mexico. The largest US size contains 500 calories while the largest size in found in McDonald’s in Mexico contains 410 calories.
  • Soda sizes are slightly larger in US McDonald’s than they are in Mexico but note the word slightly. In the US, the small, medium and large contain 150, 210, and 310 calories respectively. The Mexican soda portions contain 120, 200, and 280 calories respectively.
  • The McFlurry with OREO cookies in the US contains 580 calories–200 calories more than the Mexican version.
  • Like in the US, McDonald’s Mexico offers fried chicken nuggets in several sizes-4, 6, and 10 pieces.
  • McDonald’s Mexico offers a “Big Tasty” burger with over 800 calories! No wonder Mexicans are big!

Because so many Mexicans are overweight, diet food has become a craze there as well. Here is a photo from the frozen dietary dessert chain Tasti d lite, this one on Mazaryk Street in Mexico City.

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McDonald’s Japan beefing up portions!

McDonald’s Japan is beefing up portions!

Americans are fat enough. And McDonald’s certainly hasn’t helped the situation by offering jumbo portions of cheap unhealthy foods. Yes—the company did away with its 42 oz “Supersize” soda after the movie Super Size Me debuted in 2004 (I made an appearance discussing growing portion sizes in the US.) The largest soda today is a 32-oz quart, called “Large.” (This 32-oz “Large”, by the way, was the same size of the original “Supersize” when first marketed in 1988.) As I wrote in The Portion Teller Plan, and in several academic papers with my NYU colleague Dr Marion Nestle, today’s Large is nearly 5 times the original size soda, which was a mere 7 oz (no where to be found today), when McDonald’s opened in the 1950s.

Well now, McDonald’s Japan is beginning to supersize some of its menu offerings. As reported in the Wall Street Journal last week, in an effort to boost sagging sales, McDonald’s Japan is introducing the “Big America2” series menu featuring several jumbo burgers named after US locales. The Idaho burger—containing beef, cheese, bacon, deep fried hash browns– set to debut at the end of January will contain more than 700 calories! McDonald’s is hoping it’s calorie laden burgers will be good for business.  As the authors Mariko Sanchanta and Yoree Koh write: “McDonald’s is banking on oversized burgers stuffed with nachos, hash browns or chili.”  And the company is going to use twitter and bloggers to spread the word.

Obesity rates in Japan are currently much lower than they are in the US. Pretty soon, however, if McDonald’s Japan supersizes its other menu offerings, the Japanese may become supersized like us. Hopefully not.

Here’s a healthful tip: When in Japan, choose sushi, veggies, and brown rice!!

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