Linkedin Twitter Facebook Email RSS Feed Our Blog

Archive for the ‘ NYC Department of Health ’ Category

Hawaii to cap sizes of sugary drinks

Below is my latest blog post for Huffington Post “Hawaii to cap the sizes of sugary drinks.”

You can also read it HERE.

In New York City, we are patiently awaiting the court decision on whether or not a 16-ounce soda will become the default “large” at eating establishments including fast food restaurants delis, and movie theaters.

I am pleased that Mayor Bill de Blasio said that he would move forward with many of former Mayor Bloomberg’s initiatives, including a cap on the sizes of sugar sweetened beverages.

Now, it looks like Hawaii may cap the sizes of sugary drinks. The Hawaii State Senate recently introduced a bill that would prohibit the sale of sugar-sweetened drinks in containers larger than 16 ounces anywhere in the state.

As written in the bill:

The purpose of this Act is to promote the consumption of healthy beverages by ensuring that healthy options are available and accessible, and to reduce incentives to purchase and consume excessively large sugar-sweetened beverages.

Kudos to Hawaii!

Perhaps Bloomberg’s proposal initiated back in May 2012 was on to something. I recently wrote about the United Arab Emigrates’ proposed cap on super size beverages.

After all, does anybody really need to drink more than a pint of soda at one time? With obesity a major public health crisis in the U.S. and abroad, sodas that come in half-gallon containers may certainly be adding to the problem. Indeed, these jumbo sodas contain nearly 800 calories and 50 teaspoons of sugar, are pure liquid calories and contain more than a third of the calories many people should consume in an entire day.

And, as I’ve written before, obesity rates have increased in parallel with growing soda sizes and calorie labeling alone will not solve the problem. Consumers need an environment that encourages healthier choices. And the healthy choice must be the easy choice.

In the meantime, the NYC Department of Health continues to highlight the risks of drinking too many sugary beverages for children and adults. As part of its Pouring on the Pounds advertising campaign, the department recently introduced a new catchy ad, “A sip in the right direction.

In a continued effort to promote healthier New Yorkers, the health department is urging consumers to replace sugary drinks with water, seltzer, unsweetened teas, fat-free milk and fresh fruit.

Certainly a good idea!

Share |

Bloomberg’s Cap on Supersize Soda May Be Contagious

Below is my latest blog post for Huffington Post “Bloomberg’s cap on supersize soda may be contagious”.

You can also read it HERE.

As Mayor Bloomberg prepares to leave office, his controversial proposed cap on the size of sugar-sweetened drinks may be contagious. While we wait for the courts to determine whether or not a 16-ounce soda will be the default “large” at eating establishments such as fast food restaurants delis, and movie theaters, the United Arab Emigrates (UAE) has decided to ban supersize sodas.

According to Arabian Business:

The UAE has banned supersized fizzy drinks as part of a raft of new health measures announced by the government, as the Gulf state looks to reign in burgeoning obesity and lifestyle disease rates. The federal cabinet came to the decision following the second day of what it described as a “brain-storming” session at a Sir Bani Yas island, and comes on the back of a similar idea being introduced in New York City earlier this year by mayor Michael Bloomberg. According to a recent United Nations report, more than one third of the UAE’s population is classified as clinically obese, while a separate study said that 20 percent of adult Emirati citizens suffer from diabetes.

In Europe, James Quincy, the president of Coca-Cola Europe, acknowledged that many soda sizes are too large. Appearing on BBC, Quincy said that the size of some of the large cups that Coca-Cola is sold in “needs to change” and that “the bigger cups need to come down.” And the sizes of European portions, including soda, are not nearly as large as our portions.

Meanwhile, back in New York City, at a recent roundtable sponsored by the Museum of Food and Drink debating the proposed cap on sugary beverages, I debated the merits of Bloomberg’s proposal. As discussed in Food Navigator, one of the reasons I support the proposed portion cap is that the marketing of supersize sodas has become the norm. In the movie theater, for example, a 32-ounce quart size soda is labeled “small” and a 44-ounce soda is labeled “medium.” Since when is a quart of soda considered small? I also discussed that obesity rates have increased in parallel with growing soda sizes and that calorie labeling alone will not solve the problem. Consumers need an environment that encourages healthier choices. And the healthy choice must be the easy choice.

As I further discussed in the debate and previously wrote in the NY Daily News:

Large portions contribute to obesity because they obviously contain more calories than small portions: A small soda (16 ounces) at KFC contains 180 calories, while the Mega Jug (64 ounces) contains nearly 800 calories — and is more than one-third of an entire day’s recommended calories for some people … Bloomberg is not banning the sale of soda. Nor is he telling consumers that they can’t drink soda. Rather, he is calling attention to how much is a reasonable amount to drink at a time. Sixteen ounces is certainly more than reasonable — a full pint of sugar water. Instead of viewing this as a ban, let’s see it as an attempt to reset the norm for how much soda truly constitutes an appropriate portion.

You can listen to the entire debate complements of Heritage Radio Network.

I hope that the courts favor Bloomberg’s proposal and that when we visit a concession stand at a NYC movie theater later in 2014, the largest single-serve soda is 16 ounces as opposed to the 50-ounce size available now.

Share |

Why A Cap on Sugary Drinks May Work

Below is my latest blog post for Huffington Post “Why A Cap on Sugary Drinks May Work.”

You can also read it HERE.

The New York City portion cap on sugar-sweetened drinks was back in court earlier this week. I attended the appeals hearing held at the state appellate court. The NYC health department argued against the ruling by Judge Milton Tingling that blocked the cap on sugary drinks larger than 16 ounces from being sold in food establishments including fast food establishments, delis, and other locations which get a letter grade. As reported in the New York Times, the lawyer for the city was met with skepticism from the justices of the First Department of the Appellate Division. It is unclear when a ruling will be issued.

As I previously blogged on The Huffington Post and the NY Daily News, I support the portion-size cap on sugary beverages. In a nutshell, portion size matters and can help in the fight against obesity. As I illustrated in my book The Portion Teller Plan, portion sizes of sodas have increased considerably over the years. Large portions may contribute to obesity because they contain more calories than small portions. While a small soda (16 ounces) at KFC contains 180 calories, the Mega Jug (64 ounces) contains nearly 800 calories. Larger portions also encourage us to consume more and to underestimate our intake. Soda, in particular, offers up no positive health benefits and is pure sugar.

Now, a new study published in the American Journal of Clinical Nutrition found that soda size limits may help in the fight against obesity. The study found that limiting the sale of oversized sodas and other sugar-sweetened beverages could affect 7.5 percent of Americans daily, have the greatest impact on overweight individuals, and would not discriminate against the poor.

As written in HealthDay:

The study found that about 60 percent of Americans consumed sugary drinks daily, but only 7.5 percent of them purchased “super-size” sugary drinks from an eatery on a given day. The rates, however, were somewhat higher for certain groups: 13.6 percent of overweight teens, 12.6 percent of overweight young adults aged 20 to 44 and 8.6 percent of overweight people in general. The investigators also found that low-income and high-income people were equally likely to buy large sugary drinks from restaurants, which challenges the criticism that a ban on the sale of these drinks at eateries discriminates against the poor.

I certainly do hope that the court considers this study when issuing a ruling. Obesity and diabetes are major public health problems in the city of New York as well as in other parts of the U.S., and limiting the sizes of sugar-sweetened drinks is certainly worth trying.

In the meantime, the NYC department of health launched a new ad campaign urging New Yorkers to pay attention to the high sugar content in energy drinks, sports drinks, sweetened teas, and fruit-flavored drinks. While these drinks sound “healthy,” many have more sugar than soda. A 20-ounce lemonade, for example, contains 260 calories and 67 grams of sugar. Sugar-sweetened drinks have been associated with weight gain and and an increased risk of Type 2 diabetes and heart disease.

As the weather gets warmer and while we wait for a ruling from the appellate court, I urge us all to drink more water and pay attention to the sizes of our sugary beverages.

For more by Dr. Lisa Young, click here.

Share |

Fighting Obesity in New York City One Cup at a Time

It has been a busy week in New York City surrounding discussions of Mayor Bloomberg’s portion-size restriction for sodas. Below is my blog post for Huffington Post on the topic. You can read it HERE.

I was pleased to participate in Mayor Bloomberg’s press event yesterday at Lucky’s Café on East 34th Street along with other public health activists. The mayor vowed that the city will appeal the ruling overturning the portion-size restriction for sugar-sweetened beverages that was set to go into effect. He also eloquently spoke about the health implications of consuming large sugary beverages for New Yorkers. The mayor mentioned that obesity is killing more than 5,000 New Yorkers annually and 100,000 people nationwide. Indeed, large portions of sugar-sweetened beverages are contributing to our obesity epidemic.

The proposed portion size cap was set to restrict the sale of sodas and other sugary drinks that are larger than 16 ounces in food establishments, including fast-food chains, restaurants, movie theaters, sports arenas, delis, and street carts. It would include the now-typical 20-ounce soda bottle from the corner deli and most oversized fountain drinks available in fast-food establishments and movie theaters. It would even include many “small” sodas served at such eateries.

The press release from Mayor Bloomberg’s office cites new research from the city showing a strong connection between the consumption of sugary beverages and obesity.

The release states that:

… neighborhoods with higher rates of consumption of sugary drinks tended to have higher obesity rates. Nine of the top 10 neighborhoods with the highest obesity rates city-wide were also the highest in sugary drink consumption. At the other end, the three least obese neighborhoods were also the lowest in sugary drink consumption.

From a nutritionist’s point of view, this makes perfect sense. Sugar-sweetened beverages are purely liquid calories, provide no nutrients, no health benefits, and contribute unnecessary calories to our diets. And, as I found in my research, portion sizes of soft drinks and other foods have grown considerably over time and so have our waistlines. The sizes of soft drinks have morphed into jugs and half-gallon containers large enough for a family of eight. In the 1950s, a Burger King “small” soda was 12 ounces and the “large” was 16 ounces. Today, its “small” is 20 ounces. In 1916, a Coca-Cola bottle was 6.5 ounces, and in the 1950s, a Coca-Cola ad advertised the 16-ounce size to be shared among 3 people. Today, many people complain that 16 ounces is too small. Indeed, our perception has shifted.

As I previously wrote here:

… the mayor of New York City is not banning the sale of soda. Nor is he telling consumers that they can’t drink soda. Rather, he is calling attention to how much should be considered a reasonable amount to drink at a time. And 16 ounces is certainly more than a reasonable — that is a pint-size worth of sugar water. I do not see the proposal as a ban, but rather as an attempt to reset the norm for how much drink constitutes an appropriate portion. This is a much needed proposal in an era of oversized portions.

I was pleased to offer my support to the city’s portion size restriction. As I indicated in the press release from the mayor’s office:

“I am in support of the portion-size restriction on sugar-sweetened beverages,” said Lisa Young, Adjunct Professor in the Department of Nutrition, Food Studies and Public Health at New York University. “Large portion sizes of sugar sweetened beverages are a major contributor to the obesity epidemic. Capping the size of sugar-sweetened beverages is an excellent way to fight obesity. Large portions of soda contain many calories and absolutely no nutrients. No one should be drinking a 64 ounce (half gallon) of soda. A 16-ounce soda (a pint size) is certainly large enough for one person.”

But consumers will only buy small portions if the price is right or if the large sizes disappear. The price is rarely right for small portions, however. Manufacturers rarely charge half price for a half portion, as it has to cover its costs. And the cost of food is cheaper than most other costs such as rent, labor, and supplies.

As I wrote in an opinion piece for the New York Daily News back in September after the proposal was approved by the Board of Health:

Large portions contribute to obesity because they obviously contain more calories than small portions: A small soda (16 ounces) at KFC contains 180 calories, while the Mega Jug (64 ounces) contains nearly 800 calories — and is more than one-third of an entire day’s recommended calories for some people. Bigger portions also encourage us to consume more and to thus underestimate how much we are really eating and drinking. And it is the destitute who are most frequently the victims of the ills that come with fast-food consumption.

Given the enormous health implications of obesity in New York and elsewhere, capping the portion sizes of liquid calories devoid of nutrients is a terrific place to start.
The city did indeed file an appeal of Judge Tingling’s ruling. It is unclear how long it will take before a decision is reached. While I do hope that the decision is made in favor of the city, regardless of the outcome, Mayor Bloomberg and the city accomplished a great deal. The proposal to limit supersize sugary beverages set the stage for a national discussion on the contribution of our food environment — in particular, large portions of sugary beverages — to the obesity epidemic. And, we can do something about it!

I do hope that while we are waiting, restaurants and other eating establishments follow Lucky Café’s lead and voluntarily offer smaller sodas. We as consumers should also pay closer attention to the sizes of our food portions. We should think twice before buying the larger size, even if we get twice as much for just an extra quarter. And, in the end, we must remember that portion size matters.

Share |

Back to the Future: A Return to Smaller Beverage Sizes

Here is my latest blog post for Huffington Post.

New York City’s Board of Health recently approved Mayor Bloomberg’s proposal to limit the sizes of sweetened beverages. The regulation restricts the sale of sugary drinks larger than 16 ounces in restaurants, movie theaters, sports arenas and delis.

I published an opinion piece in support of the proposal for the New York Daily News.
My piece, “Smaller sodas, healthier lives” can be found herehttp://soc.li/GHG9r5G

As I write: “This campaign makes sense at a time when the debate about soaring medical costs has taken center stage in the presidential election. Obesity is estimated to cost $190 billion a year.… The mayor’s proposal does nothing more than swing the pendulum back in favor of more modest food portions.

Those portions have increased steadily over the years, so much so that we have grown accustomed to oversize portions and have come to expect them.

Portion sizes are now two to five times larger than they were in the 1950s.”

.
Just how big have food portions become? The timeline below, which is based on my research in my book The Portion Teller Plan, highlights how our frame of reference has shifted.

Select Dates in the Supersizing of American Fountain Drinks

1954                        Burger King offers a 12-oz Small and 16-oz Large soda.

1955                        McDonald’s offers a 7-oz soda.

1961                        McDonald’s adds 12-oz soda.

1962                        McDonald’s adds 16-oz soda.

1973                        McDonald’s adds 21-oz soda.

1988                        McDonald’s introduces 32-oz Super-Size.

1989                        Wendy’s adds the Super Value Menu including Biggie

drinks.

1999                      McDonald’s introduces 42-oz Super-Size.
The 32-oz Super-Size is downgraded to Large.

2001                       Burger King introduces a 42-oz King soda.

2004                      McDonald’s phases out the 42-oz Super-Size.
The largest size is the 32-oz Large.

2006                      Wendy’s add the 42-oz Large size.

Wendy’s drops the term Biggie for its 32-oz soda, calling it Medium.

2007                       McDonald’s offers a promotion of the 42 oz Hugo (previously called Super Size).

2011                        KFC introduces the 64-oz Mega Jug.

2012                      According to company websites, the following sizes are now available:

McDonald’s: 12-oz Kids, 16-oz Small, 21-oz Medium, and 32-oz Large.

Burger King: 16-oz Value, 20-oz Small, 30-oz Medium, 40-oz Large.

KFC: 16-oz Small, 20-oz Medium, 30-oz Large, and 64-oz Mega Jug.

Wendy’s: 12-oz Kids, 16oz Value, 20-oz Small, 30-oz Medium, 40-oz Large.

As I wrote in the NY Daily News,  “Bloomberg is not banning the sale of soda. Nor is he telling consumers that they can’t drink soda. Rather, he is calling attention to how much is a reasonable amount to drink at a time. Sixteen ounces is certainly more than reasonable — a full pint of sugar water. Instead of viewing this as a ban, let’s see it as an attempt to reset the norm for how much soda truly constitutes an appropriate portion.

.
It is now time to return to the more reasonable sizes of the past, when obesity rates were much lower. Given the health consequences and enormous cost of our obesity epidemic, restricting large sizes of unhealthy sugary beverages is an excellent place to begin.

Share |

Diet industry supports Mayor Bloomberg’s proposal to limit oversized beverages.

Here is my latest post for Huffington Post.

You can also read it below.

One week before the Board of Health is schedule to vote on Mayor Bloomberg’s proposal to limit the sizes of oversized drinks, Weight Watchers and other diet companies including The South Beach Diet, Jenny Craig and Bob Greene of The Best Life Diet are supporting the proposal.

I have previously written about my support for the proposal and also testified at the hearing.

As reported in the New York Times, David Burwick, the president of Weight Watchers North America said, “There’s been a lot of hand-wringing about obesity but very little action.”

As reported in Metro NY, Mayor Bloomberg said “As the size of sugary drinks has grown, so have our waistlines, and so have diabetes and heart disease.” And, Commissioner Dr. Thomas Farley added that “In a city with large sizes of high-calorie snack foods and beverages at your fingertips around the clock, it is no wonder many New Yorkers struggle to maintain a healthy weight.”

I could not agree more!

Here are 5 good reasons:

1. Portion sizes have exploded in recent years.

2. Large portions contain more calories than small portions.

3. Large portions encourage us to eat more.

4. Large portions encourage us to underestimate how much we are eating.

5. Sugary sweetened beverages are empty calories and have no nutrition benefits to offer.
The Board of Health is scheduled to vote on the ban on Thursday, Sept. 13 and would go into effect six months after, on March 13.

Stay tuned!

Your thoughts?!

Share |

Public Hearing on Sugary Drink Ban in NYC

Below is my latest blog post for Huffington Post on the hearing for the ban on oversized drinks in New York City.

Here is the link.

It was a busy afternoon at the Gotham Center in Long Island City, the headquarters of the New York City Department of Health and Mental Hygiene. Today was the public hearing on Mayor Bloomberg’s proposal to restrict the sizes of sugary beverages to no more than 16 fluid ounces in New York City food establishments. The Board of Health will vote on the proposal in September.

Advocates lined up at the public hearing to speak in favor of the ban on supersized beverages, while opponents complained that the ban was unfair and violated public freedom.

Channel 7 News featured a brief clip of my speech (below is my full speech) and that of several others. More than 60 people pre-registered to speak out while walk-ins were also permitted to sign up speak. It was standing room only.

Speaking in support of the ban was Dr. Walter Willett, a nutrition professor from the Harvard School of Public Health, who called soda in large amounts “metabolically toxic,” and my colleague, public health lawyer Michele Simon, founder of Eat Drink Politics, who succinctly said that “it is the soda industry … that has taken away the choice of reasonable portions.”

A spokesperson for the National Restaurant Association complained that they were being singled out and said the ban “unfairly targets restaurants and small business owners…” and a spokesperson for the NYC American Beverage Association said the ban is “distracting us from the real issues” as they made sure to mention that they are responsible for 8,000 jobs in NYC.

Here is my five-minute speech in its entirety (a bell goes off if you speak more than five minutes) in support of the proposal:

“Good afternoon. I am Dr. Lisa Young. I am a nutritionist [in private practice], author of The Portion Teller Plan, a user-friendly weight-loss book on portion control, and an adjunct professor of nutrition at New York University.

I am in support of Mayor Bloomberg’s proposal to restrict the sale of sodas and other sugary drinks that are larger than 16 fluid ounces in food establishments such as restaurants, movie theaters, delis, and street carts. It would include the popular 20-ounce soda bottle from the corner deli and oversized fountain drinks available in fast-food establishments and movie theaters.

This campaign makes sense at a time when food portions have increased and so have rates of obesity. Obesity is currently a major public health concern in New York City and is caused by an imbalance of energy intake (calories in) and energy expenditure (calories out).

Sugary, sweetened beverages are a major contributor to the current obesity epidemic. The mayor’s Task Force on Obesity states that “Americans consume 200-300 more calories daily than 30 years ago, with the largest single increase due to sugary drinks.”

As a researcher tracking portion size trends, food portions have increased steadily over the years, and so have the waistlines of Americans. We have grown accustomed to oversized portions, and we have come to expect them. My research found that portion sizes are now two to five times larger than they were in the 1950s. When McDonald’s opened, for example, the only size soda available was 7 ounces. When Burger King first opened, the company offered a 12-ounce small and a 16-ounce large. Burger King’s small is now 20 ounces and its large is 42 ounces. I think it is time to return to those more reasonable sizes.

In a new paper co-authored with my NYU colleague Dr. Marion Nestle, and due to be published in the November issue of the American Journal of Preventive Medicine, portion sizes in the first decade of the 21st century continued to increase despite public health initiatives encouraging the food industry to reduce portion sizes. It is now time for action.

Large portions may contribute to obesity in several ways. They contain more calories than small portions. For example, a small soda (which is 16 ounces) at the fast food chain KFC contains 180 calories, while the Mega Jug (which is 64 ounces) contains nearly 800 calories (and 50 teaspoons sugar). This cup holds a half gallon of soda; it is far too much soda for one person. Indeed, it contains more than one-third of the calories recommended for an entire day for certain segments of the U.S. population.

Large portions also encourage us to consume more and to underestimate how much we are really eating. Sugar-sweetened beverages, in particular, provide no nutritional value whatsoever. As a registered dietitian counseling clients on healthy eating, I advise eating a small portion of foods low in nutritional value.

Mayor Bloomberg is not banning the sale of soda. Nor is he telling consumers that they can’t drink soda. Rather, he is calling attention to how much should be considered a reasonable amount to drink at a time. And 16 ounces is certainly more than reasonable — that is a pint-size worth of sugar water. I do not see the proposal as a ban, but rather as an attempt to reset the norm for how much drink constitutes an appropriate portion. This is a much needed proposal in an era of oversized portions.

As an educator and clinician, I would absolutely continue to advocate for better education and public health campaigns. The NYC health department found that 15 percent of patrons improved their choices by looking at calorie counts on menu boards. Indeed, we need to take this a step further. And Mayor Bloomberg is taking action.

Given the health consequences and enormous cost of our country’s obesity epidemic, it is time to return to eating less. And restricting the large sizes of unhealthy sugar-sweetened beverages is an excellent place to begin. Thank you.”

It is my hope that by this time next year, it will be hard to find oversized cups on the streets of New York City.

Thoughts? Would love to hear them.

Share |

The Battle Against Big Soda Continues

Below is a blog post just published for Huffington Post on Mayor Bloomberg’s proposal on sugary beverages. Here is the link.

Several weeks ago, Mayor Bloomberg announced a plan to restrict the sale of sugary drinks larger than 16 ounces at restaurants, movie theaters, and food carts in an effort to help combat the obesity epidemic in New York City. The mayor’s Task Force on Obesity states that “Americans consume 200-300 more calories daily than 30 years ago, with the largest single increase due to sugary drinks.”

As both a researcher tracking the sizes of food portions (soda included — I have many oversized soda cups in my collection) and as a nutritionist counseling overweight patients, I continue to stay abreast of the latest developments in the proposed restriction on the sale of sodas and other sugar-sweetened beverages over 16 ounces.

It seems as if Mayor Bloomberg’s proposal may be contagious.

Inspired by Mayor Bloomberg, Henrietta Davis, the mayor of Cambridge, Mass. has proposed limiting the size of soda and sugar-sweetened beverages sold in city restaurants. Mayor Davis cited an increased risk of obesity and diabetes as reasoning behind the resolution.

Many of the nation’s physicians treating obesity-related illnesses also support the mayor’s proposal, citing that 46 percent of the nation’s intake of added sugars comes from beverages. The American Medical Association (AMA) also recently endorsed taxing sugar-sweetened beverages to a penny per ounce.

As I previously wrote for The Huffington Post, I support Mayor Bloomberg’s proposal for several reasons. Sugar-sweetened beverages are purely liquid calories and provide no nutrients, portion sizes of such foods have increased considerably over the last 50 years, and larger portions contain more calories than smaller portions and encourage overeating. I see it as a win-win situation.

The mayor of New York City is not banning the sale of soda. Nor is he telling consumers that they can’t drink soda. Rather, he is calling attention to how much should be considered a reasonable amount to drink at a time. And 16 ounces is certainly more than a reasonable — that is a pint-size worth of sugar water. I do not see the proposal as a ban, but rather as an attempt to reset the norm for how much drink constitutes an appropriate portion. This is a much needed proposal in an era of oversized portions.

Others, however, disagree. Some argue that Mayor Bloomberg’s proposal violates personal freedom and that the city should not dictate what size drinks people buy. The soda industry complained that soda is being singled out, and it has a website devoted to its case: www.letsclearitup.org.

At issue is just how large soda sizes have gotten. In the 1950s, McDonald’s offered just one size, 7 ounces, and Burger King offered a 12-ounce small and a 16-ounce large.

The following chart illustrates just how out of control portion sizes — and calories — of soft drinks have gotten in fast food establishments.

McDonalds

Kids 12 oz. — 120 calories
Small 16 oz. — 150 calories
Med 21 oz. — 210 calories
Large 32 oz. — 310 calories

Burger King

Value 16 oz. — 140 calories
Small 20 oz. — 190 calories
Medium 30 oz. — 290 calories
Large 40 oz. — 380 calories

KFC

Small 16 oz. — 180 calories
Medium 20 oz. — 230 calories
Large 30 oz. — 350 calories
Mega Jug 64 oz. — 780 calories

Looking at the above chart, it is clear that most sizes currently sold will not be marketed if Mayor Bloomberg gets his way. And, I will argue, for good reason. They contain mega calories. For example, the small size soda (and only size allowed according to the proposal) at KFC contains 180 calories, while the 64-ounce mega jug contains nearly 800 calories.

New Yorkers may or may not be able to purchase jumbo sodas next spring, but the mayor’s proposal has put supersized beverages on the line and is getting a dialogue going about portion size, soda consumption, and obesity. That, in and of itself, is progress. I commend Mayor Bloomberg for raising our awareness to the problem with oversized beverages. I am proud to be a New Yorker and look forward to the day when I will no longer be able to collect oversized cups.

Share |

Size Matters, at least in NYC!

This is an invited post I wrote for Huffington Post on Mayor Bloomberg’s proposed ban on soda sizes in NYC.   http://www.huffingtonpost.com/dr-lisa-young/new-york-soda-ban_b_1563758.html

Feel free to take part in the debate: http://www.huffingtonpost.com/2012/06/04/new-york-soda-ban_n_1567816.html?ref=healthy-livi

New York City Hopes to Ban Supersize Sugary Beverages

Oversized beverages, including 7-Eleven’s Big Gulp and just about all medium and large size beverages sold at fast-food establishments, may no longer be available to consumers in New York City if Mayor Bloomberg’s ambitious proposal to limit the portion sizes of sweetened beverages is passed by the city’s board of health in June. In fact, the “small” soda at McDonald’s may soon become the largest option available. And even Burger King’s 22-ounce “small” would be banned. According to the mayor, it is time for food eateries to start shaving down their portions.

The proposed ban would restrict the sale of sodas and other sugary drinks that are larger than 16 fluid ounces in food establishments such as restaurants, movie theaters, sports arenas, delis, and street carts. It would include the popular 20-ounce soda bottle from the corner deli and, of course, oversized fountain drinks available in fast-food establishments and movie theaters. The ban would not affect diet drinks, fruit juice, dairy-based drinks such as milkshakes, or alcoholic beverages. Nor would it affect beverages sold in grocery stores.

It is no surprise that the beverage industry is up in arms about the proposal, and feels that the city’s department of health is unfairly singling out soda. Indeed, the ban would affect the sales of their product. According to the New York Times, the New York City Beverage Association criticized the city’s proposal:

“The New York City health department’s unhealthy obsession with attacking soft drinks is again pushing them over the top,” the industry spokesman, Stefan Friedman, said. “It’s time for serious health professionals to move on and seek solutions that are going to actually curb obesity.”

According to the New York City Department of Health, sugary, sweetened beverages are a major contributor to the current obesity epidemic both in New York City and in the rest of the country. In a phone interview, Dr. Thomas Farley, New York City’s health commissioner, indicated that the extra calories from sweetened beverages have indeed contributed substantially to rising obesity rates throughout our country.

This is not the first time the New York City Department of Health has tried to help us trim our portions. In January, they launched a portion-size education campaign — “Cut Your Portions. Cut Your Risk” — featuring ads on subways encouraging New Yorkers to trim their portions to reduce their risk of health problems. As I previously wrote, the city’s health department has been very proactive in fighting obesity and other public health issues.

So, what should we make of this new proposal to ban oversized sugary drinks?

This campaign makes sense at a time when food portions have increased and so have rates of obesity.

As a researcher tracking portion size trends, food portions have increased steadily over the years, and so have we. We have grown accustomed to oversized portions, and we have come to expect them. My research found that portion sizes are now two to five times larger than they were in the 1950s. When McDonald’s opened, for example, the only size soda available was 7 ounces. When Burger King first opened, the company offered a 12-ounce small and a 16-ounce large. Boy have we grown! Burger King’s small is now 22 ounces and its large is 42 ounces. I think it is time to return to those more reasonable sizes.

Large portions may contribute to obesity in several ways. Large portions contain more calories than small portions. For example, an 8-ounce soda contains 100 calories, while a 64-ounce Double Gulp without too much ice contains nearly 800 calories. Large portions also encourage us to consume more and to underestimate how much we are really eating. Sugar-sweetened beverages, in particular, provide no nutritional value whatsoever. As a registered dietitian counseling clients on healthy eating, I advise eating a small portion of foods low in nutritional value.

If food companies do not sell large sizes, consumers will not buy them. Of course, you can get around the ban by purchasing several drinks. Indeed, four 16-ounce sodas would amount to just one 64-ounce Double Gulp, but it’s going to cost a lot more money. And will consumers want to pay for them?

Part of the portion problem is that the current price structure encourages us to buy bigger sizes. All too often, the bigger the portions, the less we pay per ounce. At a local 7-Eleven, the cost of the smallest size available (20 ounces) is roughly five cents per ounce, but the largest size (64 ounces) goes down to just two cents per ounce. It is hard to resist such a bargain.

As an educator and clinician, I would absolutely continue to advocate for better education and public health campaigns. I would urge such campaigns to begin at home and continue in the schools for our children to receive training on nutrition and health — in particular, on the relationship between calories and portion sizes. But education has not proven to be the answer thus far. Research looking into the effectiveness of the posting calories on menu boards has not been very promising. The health department found that 15 percent of patrons improved their choices by looking at calorie counts on menu boards. Indeed, we need to take this a step further. And Mayor Bloomberg is taking action.

Given the health consequences and enormous cost of our country’s obesity epidemic, it is time to return eating less. And banning the large sizes of unhealthy sugar-sweetened beverages is a good place to begin. The city has unveiled other such public health campaigns, and it appears that they may actually be working. Smoking has declined and so have rates of childhood obesity in New York City. I applaud the health department for its efforts in fighting to improve the public health of New Yorkers and hope other health departments around the country follow New York’s lead.

Share |

NYC’s Portion Campaign Continues

A month ago, the NYC Department of Health launched a new campaign on portion sizes–Cut Your Portions. Cut Your Risk–featuring ads on subways encouraging New Yorkers to trim their portions to reduce their risk of health problems. As I previously wrote , the city’s health department is very proactive in fighting obesity and other public health issues, and this campaign is urging New Yorkers to be more aware of portion sizes when deciding what to eat or drink. The campaign makes perfect sense at a time when food portions have increased and so have rates of obesity.

Not surprisingly, the campaign drew criticism from food industry groups selling the very foods the city’s health department is suggesting we limit. As reported in Crains, the American Beverage Association, called the ads “scare tactics.” They further indicated that they are offering “real solutions” including smaller portioned containers and calorie labels on the front of the package.

While several smaller sized containers have indeed been introduced, soft drinks marketed for individual consumption are still much too big. For example, 7-Eleven’s “Double Gulp” soda is 64-ounces, contains nearly 800 calories and 50 teaspoons of sugar, if you don’t add too much ice. While this soda is marketed for one person, it is really sized to be shared among eight people. Further, while the standard Coca-Cola bottle found in vending machines was once 6.5-ounces, today it is 20-ounces.

The Center for Consumer Freedom also took offense to the campaign. They wrote “By now you’ve probably heard of the latest round of food-fear ads from the New York City Department of Health and Mental Hygiene. … the City now implies that larger sodas and cheeseburgers are causing amputations, and people to ride obesity scooters.” They further indicate that The ads ignore decades of research into the causes of obesity, choosing instead to confuse correlation with causation. In that spirit, we tried our hand at irrationally demonizing products with the horror of upward-sloping lines.”

As reported in the New York Times, the city’s health department explained its approach with the following statement: “When science tells us that smoking does not cause lung cancer or that obesity is not driving an epidemic of Type 2 diabetes, we will stop depicting those facts in ads. Until then we are going to accurately convey the facts in our advertising — advertising that has helped to successfully reduce smoking in New York City to a historic low of 14 percent, saving thousands of lives.”

Recently, in the Huffington Post, Sandra Mullin and Nandita Murukutla from the World Lung Foundation wrote a compelling article “Hard Hitting Messages That Work: NYC’s Public Health Education Campaign” in response to the recent series of stories in the New York Times questioning the city’s efforts to combat obesity with a series of hard hitting messages. Their conclusion: “New York City’s efforts are grounded in rigorous message testing and a logical premise that years of deceitful marketing cannot be undone with feel-good messaging. To stem obesity and the tobacco epidemic, health departments need to build on what’s worked whether it is palatable or not. Good medicine is often hard to swallow.”

While the ads may make you look twice and it may not be pleasant to view (i.e. an amputee in a wheelchair), they do make one take notice of potential health implications of obesity and overeating.

The NYC health department has unveiled other such public health campaigns , and it appears that they may be working. Smoking has declined in New York City and so have rates of childhood obesity in NYC. I applaud the health department for its efforts in fighting to improve the public health of New Yorkers and hope other health departments around the country follow New York’s lead.

Share |
Join our mailing list
Visit our Blog | RSS Feed lisa.young@nyu.edu © 2014 Dr. Lisa Young