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Will colored potato chips help us eat less?!

We are snacking now more than ever. So much that we eat, on average, 580 calories daily just from snacks. So what can we do about it?

A group of researchers have a novel idea. Offering subtle cues can help.  New research from Yale, University of Pennsylvania and Cornell University and published in the May issue of the Journal of Health Psychology suggests that inserting colored potato chips might help snackers actually eat less.

Researchers gave students one of two types of Stackable potato chips while they were watching a movie. One group was given a traditional stack of potato chips with no edible dividers. The other group was given a stack of chips with edible potato chips dyed red which served as dividers that were interspersed at several different intervals (and suggesting a serving to be from 5 to 14 chips.)

The researchers found was that inserting colored potato chips at regular intervals in the stacks caused people to eat fewer chips overall. The group given the red edible chips acting in a sense as dividers reduced their consumption by a whopping 50 percent! This translates into approximately 250 fewer calories according to Cornell researcher Dr. Brian Wansink.

Good news—It is time for the food industry to take note.

Or, better yet, just sell us smaller bags!

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